Supreme Court Directs Centre To Enforce Tobacco Ad Rules

Tobacco Ad

The Supreme Court on July 22 paved the way for the Centre to enforce rules on advertisement of tobacco products at their sale outlets that prohibits display of ads larger than 60 cm x 45 cm at shops. A Bench headed by Justice G. S. Singhvi quashed the interim order of the Bombay High Court staying the implementation of the point of sale rules, for regulating the advertisements at shops selling tobacco products.

The Bench also expressed “serious concern” over how the Centre handled the case in the High Court, which had in 2005 stayed the implementation of the rules. It said that High Court had passed the order without considering its consequences.

The apex court passed the order on a PIL by an NGO Health For Millions which contended that the rules be strictly implemented as being a signatory to international treaty, Framework Convention on Tobacco Control (FCTC), India has to impose a comprehensive ban on all advertisements, promotion and sponsorship of tobacco products to reduce tobacco consumption globally

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